A couple of weeks ago, Electronic Arts, the mammoth video game company, announced a mammoth change to their hit game, Star Wars: The Old Republic. A massively multiplayer online game (MMO) of the same type that Curt Schilling was attempting to build with his failed start-up 38 Studios, Old Republic would no longer charge users to play. Whereas before wannabe joystick Jedis were forced to cough up $14.99 per month, now they’ll have the option to play for free. Rather than rely on subscription fees, EA will try to make money by selling premium content and virtual items within the game.