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'There's power in free-to-play' says EA CEO

By mike on from www.gamespot.com

Electronic Arts CEO John Riccitiello believes free-to-play games are a force to be reckoned with. Speaking to CNBC from Fortune's Brainstorm Tech conference in Aspen, Colorado this week, Riccitiello said, "there's a lot of power in free-to-play" when addressing competition from free-to-play games impacting Star Wars: The Old Republic.

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