Blizzard's success isn't magic; just hard work and open minds

Stop acting like World of Warcraft is an outlier; a decade later, we could still learn many lessons from its success

Fast-approaching its tenth birthday, World of Warcraft is probably going to be one of the most commercially successful and profitable games of 2012. Even with subscriber numbers having fallen from their peak of almost 12 million, the game still has almost 10 million people paying to play each month - and the queues for the launch of expansion pack Mists of Pandaria give a clear indication of what an important shot in the arm the expansion will be for the game.