EVE: Behind every great deal is a knife to the back

Yesterday I talked a little about my recent marketing ventures, but I left out one aspect of doing business in EVE: the ever-present possibility and haunting feeling of walking into a trap. Unlike most (all?) MMOs, the economy in EVE is, in many ways, a well-oiled machine. There are countless pilots with YEARS of marketing experience who are all competing to make the most ISK possible, and they are very good at what they do.