EVE Evolved: The benefits of a subscription

In last week's EVE Evolved opinion piece, I tackled the question of whether it would be possible to make EVE Online free-to-play and then devised a viable hybrid freemium business model based on other apparently successful free-to-play conversions. While this was largely a thought experiment exploring the viability of a conversion, the fact that other subscription games have made the change recently makes it more than just theoretical.