Exploring identity with EQII's SOEmote

This week, EverQuest II launched a new feature called SOEmote. It gives players the ability to use a webcam and create facial expressions for their avatars, but it also includes the ability to change your voice to match your character in voice chat. You wouldn't think that being able to raise and lower eyebrows, tilt your head, or sound like a pixie would match up well with killing orcs and looting treasures, but neither would home decorating, and yet it's become a very popular activity in game.