How ArenaNet is Capitalizing on Guild Wars 2's Launch

Sequels have a huge impact on the survivability of a game franchise, and the developers at ArenaNet are taking no chances in terms of ruining Guild Wars 2 when it’s released in 2012. Ever since a sequel was announced in 2007, developers have been steadfast at creating new items, missions, and characters to ease the transition from the old game to the new.