The Soapbox: Tunnel vision

As everyone knows, social gaming is doomed to failure. Mindless, repetitive drivel like FarmVille is just an enormous waste of time and clicking with no actual gameplay aspects involved, and there's no real depth to keep someone hooked. It's not even remotely close to an MMO, and obviously pretty much everyone will get bored with it and stop giving Zynga money in a couple of months.