What F2P and indie games can learn from SWTOR

As I am sure you know by now, this is the launch week for a tiny game called Star Wars the Old Republic. Launch weeks for major titles are always fun around the Massively offices. The buzz is so thick in the air that you can almost feel it. Twitter, Facebook, blogs and forums are on fire with posts about the upcoming title, questioning what will happen in the higher levels or how the lore will pan out.