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Trion on Defiance and Marketing a Transmedia Property

By mike on from www.thealistdaily.com

Describing Trion’s Defiance IP demands product speak: it’s open world; it’s massively multiplayer; it’s multi-platform; it’s transmedia. All of it is true. The company is teamed up with SyFy on an ambitious effort to simultaneously launch an interconnected PC and console MMO game that ties into a television show.
Defiance
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