Morhaime: "I stopped predicting subscriber numbers a long time ago"

Launching in the last 24 hours, Mists of Pandaria is the latest expansion for Blizzard's all-conquering MMO World of Warcraft. Subscriber numbers may have stumbled in recent months, but new content for the game will no doubt spike figures back up for the rest of the year, as the Blizzard team continues to support the nine year-old game.

Here, in an exclusive interview at the US launch of Mists of Pandaria, president and co-founder of Blizzard Mike Morhaime talks to GamesIndustry International about the latest update, how the company has learnt from the launch of Cataclysm and Diablo III and his thoughts on the growth of e-sports and tablets as gaming hardware.